Effective penetration into the Greater Chinese Market for any company, though especially MLMs, requires a balanced approach.
Aside from direct incentive and leverage of political guanxi, a strong government relationship is made possible through obtaining positive support of the people. This public image can be obtained through direct public contact or the influence of newspapers, […]
Multilevel marketing companies have worked hard to adapt their business practices to meet the Chinese market demands.
The Retail/ Single Level Switch
The conversion from MLM to retail required a serious shift in MLM thinking and practice. At the time of the ban, Amway had already invested more than US$100m, Avon US$70m and Mary Kay another […]
MLMs have been working to get into China for a long time. Here’s an abbreviated description of the obstacles and initial strategies…
Business as Usual
Like many businesses, nutraceutical MLM companies first penetrated China’s market using the same marketing strategies that had brought them strong success in their previous markets. After only 2 years of […]
PAST OBSTACLES BECOME FUTURE OPPORTUNITIES
Multilevel or direct marketing is arguably one of the most effective available systems of marketing a unique product with low overhead costs. The largest multilevel marketing or MLM firms are based in the nutraceutical or health industry. Although many MLM firms earn revenues of tens of billions of dollars […]
For anyone interested in getting a slice of the giant moon cake available in China’s economy right now, there are a few things you may want to consider.
THE NATURE AND BRIEF HISTORY OF BUSINESS IN CHINA
China has an estimated population of 1.3 billion, and a per capita GDP of approximately $5,600 (purchasing power parity) (CIA, […]