Archive for the 'Publicity/Buzz' Category

Dick Cheney Comes to BYU

Friday, April 27th, 2007

It was fun to the relatively small town of Provo all a buzz. Vice-President Dick Cheney was coming and you could tell. Pro Cheney demonstrations, (cleverly illustrated as Pro-Freedom rallies) were located on one side of while Anti-Cheney, (Happily staged as Freedom to Assemble rallies) were found on the other.
As a Alumni of […]

Geico and All State Insurance

Wednesday, January 17th, 2007

Geico has great commercials. Their Small House and Cave Man commercials were always great attention getters.
Anywho, about 6 months ago, I went ahead and figured I would take the Geico challenge and see if I could really save a bundle of money…
It just so happens that by switching over to Geico […]

i is for (l)Itigation.

Friday, January 12th, 2007

The world sighs as Apple shows a significant increase in stock value with the release of their new iphone. Interestingly enough, Cisco has side swiped them with a litigation for trademark infingement.
Here’s an article that tells more about the whole iphone debate…
It’s a toughy because there are a number of other people […]

Worldwide Sponsorship Program

Friday, December 15th, 2006

We’ve recently adapted a sponsorship model into our work at Worldwide Book Drive, that integrates complimentary businesses into our book drive schedule. This is roughly the same price as pre-sorted postage, but offers a personalized introduction of the Worldwide Book Drive Sponsor to every home in Utah. (As the Worldwide Book Drive Program […]

College Times Recognizes WBD

Monday, November 13th, 2006

Worldwide Book Drive (often cited as world wide book drive), is a small company with a huge vision. We have recieved a lot of positive feedback on our services and programs. We have a long ways yet to go, but I believe it’s on the right track.
The College Times recently did an article […]

9-X Exposure…

Friday, November 10th, 2006

According to research cited in Entrepreneur magazine, research shows consumers need to hear a message at least three times for them to have name recognition and recall, and nine times before they become a customer.
We recently ran an ad with Val Pak. It was a good experience and the meetings with various advertising […]

Worldwide Press Release

Monday, November 6th, 2006

Okay, so maybe 22,000 papers at BYU isn’t much in the global scheme of Worldwide Book Drive, but it was a good and informational article.
It was exciting to see an article put together after the issuing of a little press release. I think we have a pretty simple formula for press releases, but I […]