The Keller Blog

For a long time online dating has been one of the fastest growing segments on the internet. The relationship of Large Online Dating Companies and profitability has taken a sharp turn. Although market adoption has still been growing at substantial leaps, the number of new companies entering the market has grown at a much faster rate, absorbing most of the growth for themselves. Here’s an article that tells more about it.

The concept makes me smile when I think about the little online dating company that my friend has recently purchased and is working to build it up. The website is LDS Friends… Which as you might imagine specifically targets the LDS Dating niche. It includes a craigs listing type sales page. as well as a number of other member services that lds match seekers could enjoy.

Niche dating websites are popping up all over the web. Although large corporations are trimming their fat, eventually the market will stabilize and new companies will work to the top. While now is not the best time to enter the market, it seems like a great time to be a player while things remain so mobile.

Customer service is really all about expectation management.

I remember a time I was waiting for a return flight from Atlanta Georgia, when the customer service representative announced that the flight to Salt Lake City had been delayed four hours and alternate arrangements might be necessary for many customers. The dismay of the disgruntle passangers could be heard throughout the gate terminal… About 30 minutes later, the customer representative made another announcement that proclaimed they had worked to expedite the problem and the delay would only be an hour longer. The crowd errupted in cheers. I smiled to myself as I thought how many people still missed their connecting flights but by suddenly exceeding expectations the angry mobs were appeased…

Let them know what to expect: risks, worst case scenario, and more. I’m not saying dwell on it, but mention it as a potential part of the package and if things do go wrong everyone will be more prepared to handle it. When things go smoothly, (which they most often do) your customers are even happier with the goods or services.

Online retail, brick and mortal service retail or door t0 door sales, the key to long term customer satisifaction remains: let them know what to expect. Manage that and customer service improves, employees are happier and management is happier.

Everyone knows that misspellings are an important part of search engine optimization. As a fun experiment I thought I would go ahead and make a name post. I ran a search for John Keller on Google, (really who hasn’t googled themselves at least once?) I discovered that I was certainly not the first John Keller on the web. In fact John Keller is also a professor, an ex-pat student, a news anchor an internet security consultant and more. As an internet marketer and entrepreneur, I figured it would a fun project to see if I can move that up. That is dedicate a post to myself, John Keller. Or Jon Keller. Although I did get a lot of people calling me Jonathon Keller or Jonathan Keller, I’m afraid as a blogger, manager and marketer, I’m still just John. John Keller.

Either for fun, or if starting a website for your own home-based business, here’s a few helpful tips to start your own business website and hopefully avoid some problems.

When a person first wants to start their own website. There are few costs they need to take into consideration, (these are not all in the order they might appear in your individual quest).

Domain Registration
Hosting
Graphic’s Editor
Page Editor (unless you program from code, which can get a little long after a while)
Pictures (Unless you plan on taking all of your own)
Merchant Account

Today I just want to briefly mention Graphics editor. I once purchased a full photoshop suite from an O.E.M. reseller. About 8 months later, my hard-drive crashed and I when I contacted them to get another key to unlock the software, they were no where to be found. I came to find out later that the company I purchased from got caught in a big scam and is now editing his graphics in prison.

Honestly, if you have the money and want to invest it in some good software, I would suggest you get Photoshop (at least) the other programs that come in the suite are nice as well.

If you have don’t have the money or otherwise don’t want to spend hundreds of dollars on software you may not use, I would suggest you get The GIMP. This program takes a little bit to download and install but is really a helpful little tool.

It’s a little less than super-user-friendly, but i’d imagine that you could install it less than 15 minutes… Visit Gimp.org and check it out… For people who have windows and want to skip right to installing it… Here’s the quick links.

http://gimp-win.sourceforge.net/stable.html once you get here, Install the appropriate add on, (I prefer to run XP but select the add on appropriate for you), then download and install the “GIMP FOR WINDOWS” button.

Install it, then enjoy! You’re that much closer to making the website of your dreams!

I’ve been out for a while enjoying the stresses and joys of a growing family.

It looks like there’s also some growth going on in Rupert Murdochs corporate family. It looks like Rupert has all but sealed the deal to purchase Dan Jones. There’s a great MSNBC article here.

As a small business owner and entrepreneur, one of the first questions I ask myself when I see a move this is, “Why?” Why does Mr. Murdoch really need to own the business news giant? Although the Bancroft family has long said they wouldn’t give in to Rupert’s questionable motives, a stock price 65% above posted price was helpful to change their minds. Rupert Murdoch is currently the 32nd richest man in America… but his motives could go far beyond his eg0-sized Manhattan apartment.

Rupert’s company, News Corp, has recently made significant headway in China. Home the largest and fastest growing middle class in the world, this communist-capitalist society has a very long (and censored)journalism history. Murdoch’s alleged business biases are no concern for this awakening country. As News Corp. prepares to enter this reliable financial information vacuum, a name that carries the longevity and responsibility of the Walls Street Journal would provide the perfect platform for swift and deep market penetration.

This could certainly become a lot of centralized influence in our growing society. The jury is still out on whether or not Rupert will keep things unbiased. History is a great indicator of future performance and absolute power can corrupt absolutely. But who knows, maybe this media mogul will prove us wrong once again… We’ll have to see.

The iPhone may seem like an immortal device, (check out this utube iphone spoof) but even it has its weaknesses. The New York Times has just released an article that states the iPhone has a security hole that allows remote control or hazing/fisching with fake websites. We knew it was bound to happen. It kinda reminds me of the line in Jurassic Park where Malcolm, (played by Sam Neill) says, “Nature will find a way”. But really when it comes to hacking, “People will find a way.”

The iPhone is the perfect item to hack as well. Limited supplies and relatively high-costs, (for a smartphone) mark its users as targets: Not only as die-hard Mac fans (for Steve Jobs’ next big product), but also as people with money who do a number of transactions over the internet. Intercepting or placing spyware could be very valuable to information theives. In addition to getting credit card information or typing histories, think of how great it would be to also pick up names, numbers, pictures, email addresses and more–all conveniently stored in the same location.

Identity theft has a long history. (Check out this wikipedia article.) The increased danger of hacked identity is more than a Hollywood storyline, (although The Net was a fun movie and one of Sandra Bullock’s better performances). The truth is that the advent of new technology is raising risks not only in the depths of thefts, but also in the breadth and number of people who can be affected.

For now, Apple has released information on a plug-in that can help patch the problem. Check out exploitingiphone.com for more information. But really, big brothers, (like the NSA) or little brothers (like local scam artists) can be tough to shake.

Here’s a website that offers great information on how to protect yourself from scams and hacking. Anyone who does business or shares information should be familiar with information theft and its prevention. Check out the ID Theft Center website and the FTC Identity Theft website for more information.

Really though, we can’t live our lives in fear. The main thing is: be careful what unsecured wi-fi networks you join. And if we’re going to do business and live anyhow, why not do it with an iPhone?

As the commotion dies down over the final Harry Potter Book, The Deathly Hallows, I have searched through the rubble for a lasting moral. Of course there are a lot of morals which can come from this story: friendship, sacrifice, love etc.. but the moral I enjoyed the most is the principles that really made Harry good and Voldemort, well, bad. (And more specifically, J.K. Rowlings–Successful).

The moral is simply this: What we think about ultimately makes us who we are…

Although this moral is almost as old as written literature, and transcends even the immortal walls of Hogwarts, it is also clearly described in the little book, As a Man Thinketh by James Allen.

I first read as a man thinketh when I was about 17 years old. Haunted by feelings of frustration and failure, I read the book and experienced a significant paradigm shift. Reading the book was more a stroke of luck and laziness than really looking for a solution. I was looking for something to read and relax but didn’t want to spend more than an hour finish the book. (It just happened to be in my parents’ library). I read the book and realized that my circumstances and relationships were really only a reflection of the reality I had created with my own thoughts…

Bad people don’t just instantly become bad. Good people don’t instantly become good. We are a result of a development process. Or rather we are sum of our thoughts–Which thoughts lead to our actions. Which actions lead to our habits. Which habits become our character. Which character becomes our destiny…

In business, family, or wizardry… We create our destiny. Really. Even Harry Potter… Just ask the brilliant writer who developed his story and got millions of people reading and shaping their own destinies… I’m pretty sure that J.K. Rowlings has read As a Man Thinketh…

In just a little more than an hour, the seventh and final book of the Harry Potter Series will be released here in Utah. I love it! Lines for Borders, Barnes and Noble and Walmart are off the charts. It’s the kind of economic pandemonium that actually may shadow (the allegedly revolutionary–) iPhone.

As an entrepreneur and marketing manager, I get a kick out of Harry. How does he do it? It’s a fun thing to explore the incredible value of Harry Potter and his Deathly Hallows. A recent Harry Potter Revenues article suggests the Harry Potter brand values at more than 1 billion dollars. (Wikipedia suggests 4 billion.)

J.K. Rowlings is one great success story. Assuming she gets her 15% creative royalty, let’s do the math: Movie Revenues are already nearly 1.8 billion worldwide. Over 325 million copies of the book have sold–averaged at $20 per book) which means 6.5 Billion is sales. Not including paraphernalia, or the upcoming Harry Potter Land–J.K. is sitting at a cool billion herself. If only she could get a percentage of all the contra-ban rip offs in Asia… I love this story.

But what about the otherside of the story? The side that funds U.K.’s richest woman–and the only person ever to become a billionaire from writing books?

The entreprenuer in me wants to know, “Why do people spend so much money for this paper and ink?”

Maybe I’ll run out to the bookstore and find out… There might be a few people there planning to spend a little money tonight…

Speaking of Harry Potter Seven, (Who isn’t speaking of Harry Potter these days?) I read a fascinating article on the internet about some pictures of the new book that have been circulating. This is making big news, (and big money) in China (who’s surprised?).

After extensive research to find the legitimate ending to Harry Potter 7, –not some lame book seven spoiler– but I was able to find the following picture…

As further proof, I retrieved this video from Google Video. (Never mind who uploaded the video… )

After all my research, (as much as any entrepreneur needs to do), I believe this is the only true ending to the Harry Potter series. However, in case you still want to verify the legitimacy of this video, you can always be a good muggle and check out the underground Harry Potter site to make sure…

You can also checkout wikipedia for the fully edited reviews of Harry Potter Book Seven (Be careful though, this really will spoil it if you haven’t read it .

I love Harry Potter. But I’ll admit that I’m not drawn into the popular culture as a common muggle trying to live proxy through the boy wizard. I love Harry Potter because it sells. J.K. Rowlings has created a global literary fashion that has in turn launched the perfect platform to demonstrate the gambit of global cultures international legal and economic standards.

I was in Thailand two years ago for the release of Harry Potter Six. Two months before the real Harry Potter Six came out a Thai verson of Hally Potta 6 hit the stores. It was an instant success and then of course an instant scandal… The Thais certainly didn’t seem to mind; Fakes were as interesting as the real ones.

I recently read a fun little article about the international suspense for Harry Potter Seven, The Deathly Hallows. Of course Harry Potter Seven is already out in China. Here’s an article that reminds us that Harry Potter is always ahead of his game in China.